This project was a collaboration between ourselves, soccer editorial company COPA90 and adidas. As fans of the beautiful game, we were very excited to partner with these two legendary companies. Our goal for this campaign was to create subversive branded 'disruptions’ that are positioned within regularly scheduled digital programming across the COPA90 and adidas social handles.
These ‘disruptions’ rolled out as a part of the global adidas campaign for the revival of one of their most beloved soccer footwear lines: Predator. The goal was to highlight all three of the new Predator shoes in a way that felt personal to the featured talent while maintaining visual cohesion within the global campaign.
We worked with some of the most promising young adidas soccer athletes as well as influencers who have built their following around the culture of fútbol.