For the 2018 World Cup, Lexus and COPA90 approached Good Boy with the exciting challenge of exploring the intermixing of Latin American and US culture through the lens of the beautiful game.

We set out to capture the essence of fútbol culture in Tijuana and Los Angeles, two cities that uniquely encapsulate an evolving Mexican/American identity. With Lexus sponsoring this series it was important that we crafted narratives and visuals that align with their global campaign message of Experience Amazing.

Our cinematic documentaries were programmed across Lexus and COPA90 social handles during the 2018 World Cup season.


  • Client: Lexus | COPA90
  • Web