THREAT TO THREAD
For Earth Day 2018, adidas and the MLS joined forces with Parley to turn a threat to a thread; outfitting all 23 MLS teams with kits created with upcycled marine plastic. Good Boy was honored and excited to join this important initiative, tasked with building a campaign that would inform, inspire, and entertain soccer fans worldwide.
Working in tandem with the COPA90 creative team, our goal for this campaign was to explain the severity of marine plastic pollution while inspiring MLS fans to celebrate the monumental progress being made by Parley and adidas to counteract this international crisis.
Our campaign looked to the current adidas x Parley brand identity, bringing their gritty, tactile motifs to life with a stylized explainer animation. We juxtaposed this animation with live action visuals to exhibit the elegance of the adidas x Parley MLS kits.
Good Boy’s campaign was programmed during nationally-televised MLS games, in-stadium, and across adidas, Parley, MLS, and COPA90 social platforms.
- Client: adidas | Parley | MLS | COPA 90
- Broadcast, In-stadium (MLS games), Web